August 31, 2015 3:05 pm

Secret Sauce

by Holly Hough, MARKETING CONSULTANT, aabalone[red]

We’ve just completed interviewing the management team, external clients, prospects and intermediaries for a private equity firm in Rhode Island. This process – we call it Discovery – is the first step in competitively positioning your firm and developing clear messages for an invigorated brand. This is one secret you want told. Why? Strong brands lead to a more cohesive team, higher prospect conversion ratios, more successful recruiting efforts and better growth.