WHAT MATTERS MOST

Naturally, our clients come first. But we view success in another way…it is our clients’ success with their clients and prospects that really matters. While we understand that clients come to us with certain objectives, we strive to keep an open ear and a creative eye to uncover ways for them to stand out in a competitive environment, to build their relationships and to shine in the finals. By critiquing them from the outside in—the way their prospects and clients look at them–we give them the inside chance they seek.

WHAT WE THINK

Differentiated firms carve out a favored position in the minds of prospects. Strong brands induce prospects to select your offering while providing a psychological affirmation of this choice. Research indicates a number of positive benefits accrue to firms with strong brands: higher ROEs, better margins, more wins and better recruiting to name a few. In short, brand is a competitive advantage that provides an enduring and compelling compound return. Your brand is the asset we manage, so that you can concentrate on managing the financial ones.

RETURN ON IMAGINATION

Creativity is so powerful, yet so underrepresented in the world of asset management marketing. Why is this? There’s nothing dry or boring about finance, as it is chock full of applied intelligence, emotional benefits and often directly tied to the quality of life of future generations. For those willing to examine the possibilities, nearly boundless room exists for harnessing creativity to achieve competitive advantage. In this Web 2.0 world in particular, audio and video are conspicuously underused as tools for effective differentiation.

A NICHE OF ONE

Everything we conceive, write and create is an original. It has to be. Properly viewed, each client is in a marketing niche of one.