Similar to many of our clients, we apply a process, fine-tuned by experience to transform and manage our clients’ brands. Scaled to the complexity of the assignment, our process elements are: Discovery, Positioning and Ignition.

Each of these elements informs the other. Discovery brings to light strengths, weaknesses and differentiation possibilities; positioning shapes the competitive message and ignition brings this message to market.

Whether an independent web assignment, a revamp of a PowerPoint presentation or a fully integrated communications campaign, everything we conceive and create proceeds from a strategic understanding. This intelligence powerfully fuels all ignition.


Supporting our process is a proprietary web application, built for our clients, named “aaredroom”; a project management tool and document repository that allows 24/7 access to assignments. In each client’s secure “redroom”, schedules are posted, responsibilities are assigned, copy and ideas shared, concepts and creative critiqued, and progress tracked.

Clients see every aspect of the work in progress and participate fully in an engaging, iterative development cycle.