January 16, 2014 11:55 am

First hedge fund ad?

by Holly Hough, MARKETING CONSULTANT, aabalone[red]

According to the business press and bloggers, Topturn Capital became the first hedge fund manager to publish an advertisement to the general public (a video on its own website).
The firm said it was “tapping into the energy of the recent ratification of the JOBS Act” and wanted to be “at the front of the momentum and stand out.” Using a surfing metaphor, the spot is light on information but has certainly caught the attention of the hedge fund world. As some firms wait to see what happens; others are already making inroads – or catching the wave. Topturn Capital is delivering on its marketing strategy is to be bold, innovative, forward-thinking. Check it out…