Client Challenges
RayLign Advisory LLC
For its 10th anniversary, an advisory firm desired a more celebratory and sophisticated site.
Nautic Partners
With a new fund raise approaching, a private equity firm was concerned that their message and image were diffused and sub-standard.
Whorlr
A “start up” sought to fill the need that existing social media sites lacked – complete control of one’s digital imprint.
Wood Creek
An investment manager at the forefront of real assets investing wanted a way to better describe what they do and how they do it, both digitally and in print.
Orchard Global Asset Management
A successful global alternatives asset manager needed a refreshed brand identity and a new, more "with it" website.
Roundtable Investment Partners
A new name in wealth
management sought
to express the originality
of its model while assuring
investors of its caliber.
Work in Progress
In keeping with our mission to partner with start-ups, not-for-profits and for-profit firms working with conscience and intention to better the world in some fashion -- it’s been satisfying (and fun) to be engaged outside our category in applying best practices brand building to the world of ecological stewardship.
A market front-runner, Van Dyk Recycling Solutions decided to go the whole nine yards in leveraging perceived strengths that were surfaced during our Discovery: intelligence, innovation, congeniality and high ROI as a recycling solutions provider. So, a bold, flexible branding line was crafted to ground the new positioning and address some of the problems that fresh communications would seek to overcome. Deliverables included a comprehensive print and online advertising campaign designed to deliver meaningful data (made good friends with Google Analytics Campaign URL Builder in the process) and tied to a microsite. As well, redesigned tradeshow displays were produced alongside a comprehensive set of brand guidelines and graphic templates for all elements of the campaign, so as to empower Van Dyk’s in-house marketing team.
Insights
Branded artwork
by Nat Connacher, CREATIVE DIRECTOR, aabalone[red]
When I started as a designer 30 years ago, branding was centered around a strongly controlled identity. Companies could manage the use of their logo, typography, colors and imagery, creating a powerful and consistent brand for specific applications and audiences. Now this has changed. Shrinking budgets, dynamic cloud applications, and multiple, diverse audiences have eroded […]
READ MORE