Wood Creek


An investment manager at the forefront of real assets investing wanted a way to better describe what they do and how they do it, both digitally and in print.


The firm’s management wanted to keep the existing identity, but desired a cleaner, more contemporary feel along with a branding line. Video was used on the home page of the new site to capture the reader’s attention and to effectively communicate the firm’s value proposition. New content, imagery, site architecture, use of white space and customized sector icons helped the firm to clearly articulate the specialness of the firm’s culture, strategy and direction.