Rockefeller & Co.

Challenge

A Family Office was changing direction and entering a new market.

Solution

Based on findings from family and staff interviews, a contemporized logotype and integrated marketing communications campaign, including the firm’s first website, repositioned the firm and signaled this change to the external high-net-worth market.

PR[A]CTICE AREAS

Discovery
Positioning
Ignition: Brand articulation, Identity design, Marketing materials, Programming, Site architecture, Website design, Writing

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Rockefeller & Co.