Pentegra Retirement Services
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Challenge
A Retirement Plan Provider needed to increase market share and resuscitate sales.
SolutionResulting from firm-wide interviews, we initiated a complete repositioning of the company built on demonstrative but ignored differentiators. This positioning prompted a new corporate identity, a branding line, new sales presentations, new corporate literature, design standards for internal staff, and the complete overhaul of the website on both the public and private sides.
PR[A]CTICE AREAS
- Discovery
- Positioning
- Ignition: