Pentegra Retirement Services

Challenge

A Retirement Plan Provider needed to increase market share and resuscitate sales.

Solution

Resulting from firm-wide interviews, we initiated a complete repositioning of the company built on demonstrative but ignored differentiators. This positioning prompted a new corporate identity, a branding line, new sales presentations, new corporate literature, design standards for internal staff, and the complete overhaul of the website on both the public and private sides.

PR[A]CTICE AREAS

Discovery
Positioning
Ignition: Advertising, Brand articulation, Content editor, Database design, Heuristic evaluation, Identity design, Marketing materials, Personas, Presentation deck, Programming, Site architecture, Website design, Writing

aabalone[red]

Pentegra Retirement Services