Hamilton Robinson Capital Partners


Rapid proliferation of middle market private equity firms made it difficult for investors to differentiate one firm from another. One long-standing firm decided to ensure that their extensive record, distinctive strengths and professionalism were clearly evidenced.


To uncover the particular strengths that would resonate with limited partners and portfolio companies alike, aabalone[red] interviewed the management team, prospects and clients. A new corporate identity, positioning line, capabilities brochure and key presentation points were developed to highlight the differences.