AlphaSimplex

An established, but under-recognized quantitative investment management firm needed to provide a more welcoming and accessible image.

Getting behind the faceless feel of quantitative modeling, aabalone[red] brought to the internet the personality of the firm, its founder, and the highly adaptive market hypothesis espoused by the company. Through a series of illustrations, short callouts, clear text, color and videos, the full dimensions of AlphaSimplex were showcased in a comprehensible way on their corporate website.