RayLign Advisory LLC


For its 10th anniversary, RayLign desired a more celebratory and sophisticated site. The mission was to simplify its story, speak to two audiences, and efficiently organize the content.


Using the power of video animation, a motion graphic was produced to crisply impart the transformative nature of the company’s offering. Candid photography and warm tones underscore the theme of empathy. Revamped site architecture and freshly articulated content surface RayLign’s value proposition for discrete users.